If We Build it, They Will Come

Google is seeking an SEO manager who will work with a number of cross-functional teams to improve its stand in search rankings, according to a posting on its Careers page. The job listing for “program manager” for search engine optimization outlines the person’s responsibilities and also the programming experience and credentials that job hopefuls should […]

Some great advice from our friends over at Searchenginleand Acquisition of competitor locations is a common growth strategy for multi-location businesses, providing quick entry into a market, economies of scale, etc. Typically, you’ll know exactly how much you can pay for a location — unless, of course, you don’t have good understanding of how easy […]

Pay It Forward was one boy’s idea…an idea that sparked a movement. Let’s see what we can build together.The world can seem like an unfriendly, threatening place, yet we all want safety, health, and happiness for ourselves and our loved ones.How can one ordinary person—you or me—make a positive difference in this world? One way […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]