Lancaster Auto Sales

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Lancaster Auto Sales, a local used car dealership in the  Ottawa area. They required a complete overhaul of their web site without losing traffic and search ranking's.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%


Redesign website. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off.


Step 1 – Consider the SEO
Step 2 – Crawl the existing site
Step 3 – Audit the old site
Step 4 – Noindex your test site
Step 5 – Crawl the test site
Step 6 – Analyse Your Data
Step 7 – All the additional checks


Achieved less than a 10% drop in traffic which was subsquently regained in 2 weeks . In the first full month of activity the traffic to the site increased 20%, beating the client’s target. March and April saw the traffic steadily increasing with an increased conversion rate and lead generation.

10%+ in first 2 weeks

20% less SEO spend

35%+Conversion Rate

From the client

We didn't think it was possible to maintain the traffic that we had with with the new site. We thought it would take months to regain the same rankings. We couldn't believe the short time it took to surpass our previous site. Thank you guys for you attention to detail and insiting we take our time and be thorough

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